Keeping the Las Vegas Secret

Geez, with people tweeting, tagging and instantly posting photos on Facebook, it’s tough to keep a secret these days.  And that’s the driving force behind the new evolution of Las Vegas’ “What happens here, stays here” campaign.

The new spots encourage people to share the fun with friends at home, but to know where to draw the line. Know when sharing your Vegas experience goes too far.

The spots, you tube channel, website and facebook page encourage people to “know the code” to maintain the veil of privacy around those crazy things you’re doing in Vegas.

Check out the spots here.  Singer Cee Lo Green will be in one of several additional new spots to be rolled out for the campaign.

Vegas and its iconic marketing campaign continue to beat the odds in a down economy. Visitation continues to improve, with 17 consecutive months of increased tourism traffic to Sin City.

Full disclosure: The agency behind the “What happens here, stays here” campaign is R&R Partners, the folks who sign my paycheck.


About Matt Silverman

Matt Silverman is a marketing and communications executive who proactively manages corporate reputations and builds brands. Matt is the Vice President and Managing Director of R&R Partners, a marketing and communications agency ranked among top 50 in U.S. by Adweek. The opinions expressed here are not necessarily those of R&R Partners. View all posts by Matt Silverman

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