Whether you are a CEO, a communications and marketing professional, or just among the millions of us who go to work each day – we are all in the business of managing reputations. It could be your own reputation or your company’s. You might need to employ sophisticated brand management, crisis communication or simply finesse the way you deal with challenges and colleagues.
Author Matt Silverman is an integrated communications executive who proactively manages corporate reputations and builds brands. Matt is the Arizona Managing Director of R&R Partners, an accomplished agency ranked by Adweek among the top 50 agencies in the U.S. The opinions expressed here are his and not necessarily those of R&R Partners.