In the last month jcpenney rolled out a bold new marketing plan, implementing a revised pricing strategy, updated logo and sophisticated looking TV commercials and catalogues. Its new positioning line is “fair and square,” which is aimed at simplifying the buying experience and echoing the company’s core values.
The remake has been an impressive effort so far, but I wondered how this new brand experience was being executed in its store. So I took my camera and went to find out. Continue reading