Category Archives: TV Commercial

Keeping the Las Vegas Secret

Geez, with people tweeting, tagging and instantly posting photos on Facebook, it’s tough to keep a secret these days.  And that’s the driving force behind the new evolution of Las Vegas’ “What happens here, stays here” campaign. Continue reading


Samsung spot humanizes technology

In its new TV spot for the Galaxy S II phone, Samsung shows how to humanize technology. Brand connects with the heart. Great job.

Pac Sun uses Sinatra to hit hard on brand message

Watching the MTV Music Awards tonight, I was entertained by Pac Sun’s 1:00 commercial,which features a throw-back Frank Sinatra song, “Call me Irresponsible (1963).” Of course the kids said they’ve seen this spot “a million times already,” but for me it was the first. Which is a sign that PacSun is correctly placing their commercials on shows watched by teenagers (and not me).

The spot is a fun mood-setter –featuring musicians, artists and action sports athletes having fun and taking risks: a couple jumps into a pool with their clothes on and then two girls trade bikini tops while driving down the road in a convertible.

As in most great brand spots, the message is not so much about the product, but about aspirations of the target audience. A way for the retailer to connect emotionally. Pac Sun’s CEO Gary Schoenfeld says the “Dress irresponsible” campaign is about “enjoying life, friends and embracing one’s own sense of style.”

This spot was released a month or so before back-to-school shopping, which is probably why my kids unknowingly found themselves shopping there this summer as we stocked up for school.  Nice job Pac Sun.

Southwest Airlines cashing in on “Bags Fly Free”

I was not surprised to see the new report out from the U.S. Bureau of Transportation Statistics which shows Southwest Airlines carried more passengers in 2009 than any other airline. And at a time when total passenger count was down 5.3 percent, Southwest only lost 0.6% last year.

Not only does Southwest lead in number of passengers, it also leads in advertising spending in the travel industry.

So over the last few months, whenever the conversation has turned to “advertising, the economy and what now?” I’ve been asking people this question: Continue reading

What color is your brand?

The use of color to denote and reinforce brand is not new but a recent Sprint TV commercial reminds me that this tactic is still strong. Recently, Sprint has been featuring TV spots that obviously play on its yellow and black brand colors. As you’ll see in this this spot

and other similar ones, the actors’ clothes and products are highlighted in yellow and black. Same as the Sprint logo. Continue reading

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